Anfersil: from the Portuguese market to the World
06/01/2010
In the Portuguese market for more than three decades, Anfersil has, as a strategic objective for this year, the internationalization of its “made in Portugal” hydraulic solutions.

In this context, the company invests towards the consolidation of its leadership position in the national market and the penetration in new international markets, namely, in Poland.

This strategy is driven by the strong growth of the company in recent years, especially last year, and aims, in 2010, to take Anfersil’s brand “across borders” and to turn this new challenge into a percentage of the company’s billing.

Furthermore, contrary to the current conjuncture of crisis, the company expects to attain this year, a billing exceeding the one achieved in 2009.

For Maria José Ferreira, managing partner, “the internationalization of the company is a process of growth and conquest of new markets, which requires an enterprising spirit and competence, without neglecting our original market”. “This is an important process for both the company and the country”, she concludes.
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